Seoul, 2006



Four minute excert

Working with appropriated and collected footage, After the house is burnt, pick up the nails investigates manifestations of language. Filmed in the mesmeric city of Seoul, the film draws out contradictory flashes of familiarity and ambiguity as the international language of advertising sells the audience the notion of Metropolis as utopia.
If advertising advertises advertising, (Marshall McLuhan), then this self-referencing principle is both the device the film appropriates and the culture within which it is integrated.